Pirtek, Australia’s leading provider of hydraulic and industrial hose product and services, has launched a new state-of-the-art website.

Created to provide a one-stop-shop for the company’s 92 franchisees and their staff and customers,www.pirtek.com.au is the corner stone of a recently overhauled internal and external communications and activation program.

Through months of planning and development, Pirtek’s stance of industry leading standards has been applied to the website, which is both an information and marketing resource.

The site is a complete reference guide for thousands of products, provides all the latest industry news and lists contacts details for all 92 franchise locations, who can be found quickly and easily through a simple postcode search.

With information needing to be close at hand, a mobile version of the website will also be available in the coming weeks. This is especially important for sales and service representatives in the field, plus customers who can have the information at-hand.

“Like all our products, the new Pirtek website embraces the latest in technology and design while being functional and reliable,” said General Manager of Sales & Marketing at Pirtek, Rod Chapman.

“It’s such a critical part of Pirtek’s new communications strategy that we had to ensure that we had addressed all facets of our business and the new website does exactly that.

“The full corporate site has everything required and the new mobile version will be something I know our franchisees and customers will welcome.”

The site also acts as a great activation tool for Pirtek’s continued work and commitment to local communities as well as national sponsorships including the Prostate Cancer Foundation of Australia, St Vincent’s Hospital, the Pirtek Fishing Challenge, the Pirtek Athletic All Stars and Pirtek Parramatta Eels.

“We have had some great relationships with some tremendous organisations over the years and the web site and new communications program will help us relay those stories,” said Chapman.

“While we have some major commitments through the National Office, our franchise group are also extremely active in their own local communities and those relationships also need to be encouraged and shared.”

As well as the main website, Pirtek has launched into the world of social media with a Facebook site at www.facebook.com/Pirtek.

“This social site continues to become an important platform for people to see the regular goings-on in the Pirtek world,” said Chapman.

“Such things as social events for franchisees, photo galleries, updates and on-going information about our sporting and community partnerships.

“Growing the Facebook page is very important and Pirtek encourages customers to ‘Like’ the page and spread the social message.

“While the new website and social program has been in the pipeline for several months, you can be assured it is a “work in progress” as we strive to deliver the best on-line product possible to everyone who requires it.”

Overall the new Pirtek website is set to become the company’s number one marketing tool to both new and existing customers.

It also becomes a hub of information for franchisees and their staff as the Pirtek business and brand expand nationally and internationally.

The site was designed and constructed by Pirtek’s media and public relations company, the BAM Group, incorporating BAM Media, which has had a relationship with Pirtek since 2001.



What is Pirtek? 
Proudly and uniquely Australian, Pirtek are the market leader in providing our diverse group of customers with a comprehensive portfolio of fluid transfer solution products and services. We build long-term relationships with our current and potential customers by consistently providing proven high quality products and services, wherever they are needed.

Our highly visible field sales and mobile service personnel are key success factors for our customers remedial and preventative maintenance needs and as the strategic partner for the service and supply of all fluid transfer solutions. Significant investment in technology, infrastructure and quality work practices ensures our long-term value to our customers.

With customers, large organisations and small businesses, from key industries including manufacturing, oil and gas, mining, construction, earthmoving, agriculture and defence, Pirtek consistently delivers the highest quality products and services where and when they are needed.

Pirtek has 92 outlets across Australia.

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